CODA Technology Solutions, V-LINE, and PwC Announce Strategic Partnership to Deliver Innovative Services

Companies partnership

Chennai, March 2022CODA TECHNOLOGY SOLUTIONS PRIVATE LIMITED along with PwC and V-LINE announced a joint business relationship to bring new and innovative services to companies around the world, especially in the Middle East.


CODASOL is a global leader in Master Data Management (MDM), empowering businesses with a single source of truth for critical data. We specialize in managing core data entities – customers, products, suppliers, locations, and assets.

PROSOL, our flagship SaaS platform, delivers comprehensive MDM capabilities – data quality management, golden record creation, and seamless integration. We also offer a suite of services encompassing data cleansing, deduplication, enrichment, standardization, and master data creation/management.

About V-LINE

Today, V-LINE EUROPE GmbH is headquartered near Hannover in Germany, offers end-to-end supply chain solutions in 20 different countries primarily in the Middle East, through its Saudi Arabia subsidiary, and also via its customer service centers in other GCC countries, the USA, Mexico and Brazil.

V-LINE’s tailor-made portfolio of procurement services facilitates the spare parts flow from order until delivery by managing its complexity using modern IT and allowing for systems integration with suppliers, logistics providers, and the receiving customer plants.

About PwC Middle East

As the Middle East (ME) emerges from the impact of the pandemic and enters a new phase of transformation, PwC is uniquely positioned to support governments and businesses in the region.

PwC’s strategy, The New Equation, speaks to the two most fundamental needs clients and organizations are grappling with today.  The first is to build trust, which has never been more important or more difficult. Organizations increasingly need to earn trust across a wide range of topics that are important to their stakeholders. Success depends on fundamental shifts in the way executives think, organizational culture, systems, and ambition.

The second is to deliver sustained outcomes in an environment where competition and the risk of disruption are more intense than ever and societal expectations have never been greater. Businesses need to change faster and more thoroughly to attract capital, talent, and customers. Too often, however, narrowly conceived transformation initiatives do not deliver the outcomes they promise. A new approach is needed.

Combined Expertise Creates Powerful Solutions

As a community of solvers, V-Line leverages modern IT to integrate systems with suppliers, logistics providers, and customer plants. PwC, on the other hand, brings together the right combination of people, technology, and expert capabilities to address the most challenging issues in the region. From strategy to advisory and consulting to tax and assurance services, PwC has the expertise to solve these issues.

Together, CODASOL, V-LINE, and PwC are collaborating to assist clients by combining existing solutions and creating new offerings. We aim to help companies achieve success by utilizing CODASOL’s business insights and a suite of cloud-enabled collaboration and productivity tools. By doing so, we hope to enable companies to increase productivity, serve customers more efficiently, and provide a more connected experience.


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